Thursday, 16 April 2020

The Tyranny of Britain's PR Mind-Benders

About a year ago I made a video on how the British public are manipulated and have their opinions formed by PR companies and Ad agencies, at the behest of the government. The public's response to outrages such as the Manchester Arena bombing would be funneled into a certain direction, anger, calls for revenge and harder political solutions would be drowned out by a pre-packaged narrative based on unity and togetherness. 

 This is the template we've seen used again and again, light a candle for, pray for, hate will not divide us. The British government seems to take the public reaction to events at least as seriously as it takes the events themselves. There are certain set of scenarios possible, even likely to happen in modern Britain. 

 It is likely that somebody will plan a terror attack on the London underground at some point in the future, what are the potential ramifications of that? one of them is wide spread anger at the group responsible. It makes sense then that that potential anger is pre-empted and replaced with a narrative the establishment feels more at ease with

 Together we are love, prey for...whatever. The trick is to present it as something organic and grassroots.

What I think surprised many people was the lack of a conspiracy here, it isn't a secret and these PR companies are right out in the open, usually run by hipster millennials with degrees in social media studies or whatever. They're a business, and their business is manipulation. But then again that's exactly what any other ad agency or PR dpt does, it's their function.

 And so when we look around us today in lockdown, do we signs that we're being manipulated and that these companies are once again feeding a narrative to the masses to mold their thinking of the topics of the day. 

 Why are there all those weird videos of the police and nurses dancing? has the NHS become a religious cult? who made that creepy threatening video of minorities saying we should pray for them and why?

 In the case of the minority video that one is easy, 

This particular exercise in emotional manipulation went down like a lead balloon because it was too on the nose, to combative. It's message was to shove into the minds of the public that their lives were in the hands of minorities now, and you better be nice. It was a clumsy attempt of addressing a wider problem of holding the usual discourse around multiculturalism intact during a time of turmoil and crisis.

The endless videos of the police and nurses dancing are actually better because they serve a purpose, even if they are cringe. They ''putting a human face'' on what is now called ''key workers''. Again, the risk for the government is that the public become alienated from the police, especially in a time when the police are checking people's shopping bags for ''non-essential'' packets of biscuits. Don't worry about the cops questioning you on your evening dog walk, they're just the same cheeky chappies who you saw dancing and clowning around in that Faceberg video.

In all of these cases the aim is, as Bridge Studios describe in their mission statement, to ''shape how they feel about you''. Except the ''they'' is us, and the ''you'' are the clients and the clients would more often than not appear to be the home office and their ''nudge'' strategy 

 You may have seen some statistics on minority groups being over-represented in coronavirus patients, you need a bit of a nudge in the right direction. 

 The nudge is soft power, and soft power is propaganda.

In Britain we don't have a Ministry for Propaganda, that's old and stale and everyone would see through it. What we have is ad agencies and PR companies who've worked for multinationals and Globalist institutions. The product they're selling is the government and its ideology. The public mood, how the public think of or perceive an event of set of circumstances, has become just another commodity, managing that mood has become a business model.

 If we're talking about capitalism and people being brainwashed into consumer drones we take for granted that the messaging will be the work of a slick agency with a postmodern slant on this or that product. And ad agency today knows more about emotional manipulation than any totalitarian regime of the past. And yet people still dislike the idea that something so banal could be manipulating the masses. It also makes perfect sense for the political class to outsource their messaging to the best people for the task.

 But all of this raises some uncomfortable questions for a society which, at least in theory, is a liberal democracy made up of free thinking individuals.

A skillful ad campaign can convince a woman to spend £7,000 on a handbag. Did she really love that handbag, or was she convinced she loved it by a glossy presentation? did she love the bag or did she love the ad?

 Postmodernist thinkers like Baudrillard pointed out that, in effect, the ad and the idea of the bag, is the bag in a more fundamental way than the bag itself

 The point that I wanted to make here though is, how much agency does an individual have when they're being emotionally manipulated to the degree that the British masses are?

Liberal Democracy functions by free individuals making informed decisions based on sound arguments, facts, reason and logic. But this presupposes a population which is rational, logical and knows the facts and is immune to lies and emotional manipulation.

 Which isn't the case

The individual can only make decisions and form opinions based on the information they have, if that information is cynically produced PR spin then they will form their opinions on that basis. Just to repeat again here, PR campaigns aren't even official narratives, the genius is that the masses think this is just the general mood, the moral and good position to take. 

 Again, no rationalism or facts anywhere in sight.

It's worth pointing out that each individual within the mass thinks that they've arrived at a given opinion through their agency and would squeal with outrage if you suggested they'd been manipulated.

 And what does is say about the nature of the society that we live in that these unprecedented levels of mind control even have to exist? 

 This is why, I think, so many people feel alienated and a sense of unease in 21st century Britain. Essentially we live inside a permanent advertising campaign. But it isn't products, it's ways of seeing the world. Of narratives, of soft power by millennial bugmen in PR agencies. And more often than not they aren't even really lying, they just ''nudging'' you.

If you watch an ad for a MacDonalds burger but you remove all references to the burger what is it that you actually have left? you have a feel-good message without a product. But if the message is the whole point, and instead of a product, a burger, you get an ideology instead?

 Do they have a sinister plan to take over the world? no, they are the guys who are selling the £7,000 handbag. The rough guy in his mid 30's who drives the new Audi across the mountains could be you, and that Big Mac isn't really slop, it's succulent and juicy and fulfilling. And of course those diverse NHS workers are dying for you, and the cops are doing a brutal job but they do cringey dances for you. 

It's all for you, because you are a good person, and you will understand, because you're a free thinking individual.

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